You can buy a Yorkie bar because you want the chocolate. It's a pretty good milk chocolate, creamier than a Hershey's bar. Five good squares of dessert.
But you really want the wrapper: "IT'S NOT FOR GIRLS" in white print across the bottom. The "O" in Yorkie has the international sign of a woman crossed out by a red line.
Why? I have no idea. I don't even really want to know. I found the Yorkie in the British section of the Harris Teeter, and I thought it was funny enough to bring home. Mrs. HowChow laughed as well. And we ate well.
Look for the Yorkie bar in the international food aisle of Harris Teeter -- one in Columbia and one in Fulton.
I can only assume it is the same kind of western cultural backlash that created almost all of the Super Bowl ads this year. (Like, did it occur to them that perhaps women like to drive muscle cars too?)
ReplyDeleteI saw Yorkie bars for the first time while I was in London about 4 years ago. I just think it's a marketing tool they use. The Brits can be silly like that.
ReplyDeleteThey also have Smarties (basically M&Ms with flavored candy coating), which I previously only got in the UK or Canada. Delicious!
ReplyDeleteYou broke the first rule of Yorkie club.
ReplyDeleteThe Yorkie chocolate bar has used that slogan for years - ever since I used to live there, and I moved to America when I was 12!!
ReplyDeleteJust a marketing gimmick that stuck, I suppose.
Interestingly enough though, it worked. I NEVER bought Yorkies when I was younger, and I used to buy chocolate and sweets all the time!